by Denise Gibb | Nov 25, 2019 | Copywriting
When is better than if for suggesting something will happen. If is better when suggesting something won’t happen. This can be valuable when (not if) you’re writing insurance copy, crowd-sourcing or fund-raising advertisements, or any short or long-form content...
by Denise Gibb | Nov 18, 2019 | Copywriting
The word ‘you’ for a copywriter is gold. Look for ways to inject ‘you’ into the word mix. Why? It’s all about KLT – know, like and trust. When online shoppers feel they know like and trust you, conversion is easier. Take this health insurance email marketing extract...
by Denise Gibb | Nov 11, 2019 | Copywriting
Finding the SEO balance between human and machine is a modern copywriting dilemma. Many give in to the pressure of packing text full of keywords, but take a moment to remember, not all synonyms are automatically interchangeable. Little words mean a lot. Take the...
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