My Blog
Welcome to My Blog.
Unlike many of my journaling and writing brethren, I’m not teaching copywriting. So my ‘how to’ write clever copy posts are infrequent.
But there is an upside.
Most of my writing time focuses on my clients’ blogs. So that’s a big win for them.
However, when I do get time for a leisurely blog, I write fresh, bite-size content.
Why not have a slice of My Blog with your coffee and enjoy a squeeze of quirky reading?
When Is Better Than If
‘When’ Is Better Than ‘If’
When is better than if for suggesting something will happen. If is better when suggesting something won’t happen. Find out more.
The Biggest Little Word: You
The biggest little word: You
‘You’ for a copywriter is gold. Look for ways to inject ‘you’ into the word mix. Why? It’s all about KLT – know, like and trust. Read on.
Little Words Mean a Lot
Little Words Mean a Lot
Finding the SEO balance between human and machine is a modern copywriting dilemma. But not all synonyms are interchangeable. Little words mean a lot.
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I help businesses, publishers, and professionals produce clever content that engages audiences and boosts sales.
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