Welcome to My Blog.
Unlike many of my writing brethren, I’m not teaching copywriting. So my how-to blog content is infrequent.
But there is an upside.
Most of my writing time focuses on my clients’ blogs. So that’s a big win for them.
However, when I do get time for a leisurely blog, I write bite-size fun reading.
Why not have a slice of My Blog with your coffee and enjoy a squeeze of quirky.
‘When’ Is Better Than ‘If’
When is better than if for suggesting something will happen. If is better when suggesting something won’t happen. Find out more.
The biggest little word: You
‘You’ for a copywriter is gold. Look for ways to inject ‘you’ into the word mix. Why? It’s all about KLT – know, like and trust. Read on.
Little Words Mean a Lot
Finding the SEO balance between human and machine is a modern copywriting dilemma. But not all synonyms are interchangeable. Little words mean a lot.