Denise Gibb Writing Services
Denise Gibb Writing Services

More about the writing services I offer

I work as a freelance copywriter offering my writing services to small and large businesses, along with agencies, professionals, publishers, and content producers.

Innovation, originality and fresh insight drive my ideas. As a result, several of my clients now have award-winning resources and best-selling content to promote their brand. Take a peek or visit my testimonials.

While no one knows your business better than you, expressing what makes your brand, products or services the best, is another thing entirely.

So that’s where my writing services help.

While we chat, I tap into your experience, knowledge and insight to gather essential information about your business. (I swear it doesn’t hurt a bit.)

The result is must-read copy that persuades, entices and informs your customers. Together we get your customers buying, sharing, clicking, subscribing or commenting.

SEO Copywriting graphic

SEO Copywriting

Outrank your competition. Put your brand, products, and services ahead of the competition with super SEO copywriting.

Denise Gibb social media content

Social Media Memes

Boost your metrics. Get customers to pause, like, share and comment by posting my fresh, original memes that promote your brand, products, or services.

Denise Gibb Blog Content Writer

Blogs and Content

Hook readers with the first line. Make search engines drive traffic to your site with quality content that boosts your SEO, increases sales, and grows your customers.

Denise Gibb scriptwriter

Scriptwriting

Are you using proven script structures to tell your story? Chat-cast, e-learning, doco or drama let me help you create content audiences love.

How I write and work

Thanks to COVID lockdowns, everyone now understands that hiring freelancers doesn’t mean compromising on content quality, originality or productivity.

But just to reassure you, my 11 step writing process means we both use our time efficiently and end the project with a happy dance.

Scoping your project

Because I charge a set fee for a writing job, defining the scope of work is essential. (The process is not too dissimilar to a builder specifying all the material choices and design elements before building your house.)

To do this, I send you a project brief to complete before I start writing. The copywriting project brief asks:

  • Is the copy for a website, brochure, video/radio script, meme, or instructional content?
  • How many pages and what type of pages?
  • What is the estimated running time (if the writing is for a script)?
  • Who is the target audience?

Also, the brief asks whether SEO (search engine optimisation) and information architecture are factors that need considering while writing. If yes, we’ll talk about your competitors, keywords, drive to web strategies, target audience and more.
My preference is to gather information via telephone, email or Zoom. Most clients prefer this as it cuts out travel time.

Proposal and quote for writing

Depending on the wordage and complexity of your project, I’ll send you a quote or proposal outlining the details. Plus, I’ll list the number of review sessions, any incidentals and attach my Terms and Conditions.

Terms and Conditions. This document covers your rights as a consumer and my rights as a service provider and creative. Sounds heavy, but it isn’t. Most clients appreciate knowing where they stand given an unforeseen event—for example, needing to cancel a project, copyright ownership and information privacy.

Engagement fee - 50%

I charge a 50% up-front engagement fee. This is non-negotiable. If the project is below $300 I charge 100% up-front. (Your project won’t begin until receipt of the engagement fee.)

Timing

Given my comfortably busy work calendar, it’s best to schedule your project early.
You can do this by signing-off on the proposal and making the first payment.

My turn around time depends on the amount of content you supply, your approval turn around times, and the amount of new content I’m researching/writing.

But once I give you a delivery deadline I stick to it.

Briefing

The briefing stage is an excellent time to catch up — either in person or via Zoom. That’s when we get to chat about your:

  • target audience — especially with needs, wants and pain points
  • marketing objectives
  • brand personality
  • background material or assets

Plus, we can double-check all the admin formalities. Before I begin writing

  • your signature must be on the proposal, and
  • the 50% engagement deposit payment made.
Nose to the writing grindstone

Here’s where you carry on with business while I start writing your copy, creating your wireframe website prototype, assessing your keywords, and analysing your competition.

When it’s time for your input I supply everything to you in electronic format:

  • Copywriting – MSWord docx
  • Wireframe prototype – I give you a URL link
Drafts and revisions

I generally create three versions of your document (first draft, second draft, and the final draft). Additional revisions will incur an hourly rate charge. (Taking the time to complete the brief in as much detail as possible often negates the need heavy editing at this stage, thus saving you time and money.)

With copywriting revisions, it’s best to use MSWord’s track changes.

Overall it results in high-quality edits and saves time.

Meetings

I assume that most clients are super busy. For this reason, I don’t factor in revision meeting times in any of my quotes. However, if you prefer to go through each editing stage in a face-to-face or Zoom meeting, let me know at the outset. I’ll factor in the additional meeting time costs which may also include travel time.

Review

At the briefing stage, we’ll agree how long you need to review and sign off the copywriting I supply. That said, you control the project, so the turn around timing is in your hands (within reason).  Reviewing copy takes time.

For reviewing website copy, I reading the MSWord document text in conjunction with viewing your wireframe prototype. That way, you have a visual reminder of the layout and word space limitations.

Investing time into a thorough review at this stage produces the best results.

Final payment

When the job is complete, I’ll invoice you the final payment. My payment terms are seven (7) days.

Happy dance

Investing time into the brief at the beginning of the project equals a happy dance at the end. All that remains is your testimonial. Nothing beats word-of-mouth recommendations from super clients like you.

“Denise was able ‘get into my head’ just through casual conversation. She easily picked up on the words I used and the message I wanted to get across. The results that I got were fantastic. Denise is a whizz at content writing. Nothing was too much trouble. She is not afraid to investigate the latest trends, words and themes in your business world and is able to easily write content appropriately. I would recommend Denise to anyone that wanted to advertise themselves or their business.”

Lorraine Aldridge

Turning Point Psychology

“Denise pulled a rabbit out the hat when it came to writing and seeing this project [The Social Development Strategies Tool Kit] through to a completed resource. But Denise absolutely stunned us when she secured $96,000 in Lotterywest Funding to roll the kits out into the community.”

Don Marzano

Former CEO, City of Bunbury

“Denise’s content writing was instrumental in establishing the reputation my magazine enjoys today. As the Editor, I found Denise’s ability to nail any subject, work unsupervised, find fresh angles and engage the reader made her a godsend to work with.”

Chris Cubbage

Australian Security Magazine

Got any questions?

I help businesses, publishers, and professionals produce clever content that engages audiences and boosts sales.

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